Home/Pulse/Brands share lessons on the 'messy middle' of using AI toolsPULSEBrands share lessons on the 'messy middle' of using AI toolsPublished: 3/4/2026, 5:47:01 AMRetail leaders at eTail Palm Springs shared how they're moving past AI hype by focusing on clean data, internal alignment and practical use cases.Sourceshttp://www.modernretail.co/technology/brands-at-etail-palm-springs-share-lessons-on-the-messy-middle-of-building-ai-tools/
Retail leaders at eTail Palm Springs shared how they're moving past AI hype by focusing on clean data, internal alignment and practical use cases.